full transcript
From the Ted Talk by Chip Kidd: Designing books is no laughing matter. OK, it is.
Unscramble the Blue Letters
And lo and behold, soon enough, I was able to put this theory to the test on two books that I was working on for Knopf. The first was Katharine Hepburn's moemris, and the second was a bpagrhoiy of Marlene Dietrich. Now the Hepburn book was wriettn in a very conversational style, it was like she was sitting across a table telling it all to you. The Dietrich book was an observation by her daughter; it was a biography. So the Hepburn story is words and the Dietrich srtoy is pictures, and so we did this. So there you are. Pure cenontt and pure form, side by side. No fighting, ladies.
Open Cloze
And lo and behold, soon enough, I was able to put this theory to the test on two books that I was working on for Knopf. The first was Katharine Hepburn's _______, and the second was a _________ of Marlene Dietrich. Now the Hepburn book was _______ in a very conversational style, it was like she was sitting across a table telling it all to you. The Dietrich book was an observation by her daughter; it was a biography. So the Hepburn story is words and the Dietrich _____ is pictures, and so we did this. So there you are. Pure _______ and pure form, side by side. No fighting, ladies.
Solution
- biography
- content
- story
- written
- memoirs
Original Text
And lo and behold, soon enough, I was able to put this theory to the test on two books that I was working on for Knopf. The first was Katharine Hepburn's memoirs, and the second was a biography of Marlene Dietrich. Now the Hepburn book was written in a very conversational style, it was like she was sitting across a table telling it all to you. The Dietrich book was an observation by her daughter; it was a biography. So the Hepburn story is words and the Dietrich story is pictures, and so we did this. So there you are. Pure content and pure form, side by side. No fighting, ladies.
Frequently Occurring Word Combinations
ngrams of length 2
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Important Words
- behold
- biography
- book
- books
- content
- conversational
- dietrich
- fighting
- form
- hepburn
- katharine
- knopf
- ladies
- lo
- marlene
- memoirs
- observation
- pictures
- pure
- put
- side
- sitting
- story
- style
- table
- telling
- test
- theory
- words
- working
- written